Plantar Fasciitis is when the thick, fibrous tissue, or fascia, the runs along the bottom of your foot becomes inflamed. The fascia is in place to support the muscles and arch of the foot, but sometimes tiny tears or microtraumas can develop on its surface which cause the inflammation and lead to pain. Women are usually more susceptible to Plantar Fasciitis, however men can develop it as well. Other common causes of Plantar Fasciitis include: starting a new activity or increasing activity level, wearing high heels or unsupportive shoes, having flat feet or extremely high arches, and having either tight a achilles tendon or tight calves. Symptoms associated with Plantar Fasciitis include: pain at the bottom of the foot especially near the heel bone, increased pain first thing in the morning or upon standing after prolonged periods of sitting, and increased pain during activity. Use of Go Tape is much like having a permanent arch support orthotic on. The tape helps gently lift and support the arch so that there is not constant stretching tension over the plantar fascia while the patient is weight bearing. Other treatments of Plantar Fasciitis include: avoiding activities that increase pain, using a heel pad or orthotics to cushion the foot, stretching the affected area to elongate the muscles and hopefully relieve some pain, icing, NSAIDS, and wearing comfortable and supportive shoes.